Growing Your Brand: A Marketing Resource Hub for Businesses

I.E Consulting I.E Consulting

Perceptual Mapping for Scaling Businesses

Perceptual mapping is the key to scaling smarter. Learn how perceptual mapping can help your growing business find market gaps and differentiate for long-term success.

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Irene Elliott Irene Elliott

The 70/20/10 Rule: A Proven Framework for Cost-Effective Growth

The 70/20/10 rule is a powerful framework for balancing growth and innovation by allocating resources to proven strategies, emerging opportunities, and bold experiments. This approach ensures steady ROI while keeping your business adaptable and forward-thinking.

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Irene Elliott Irene Elliott

How Thought Leadership Drives Company Growth

Standing out from the crowd is essential. One effective way to achieve this is by becoming a thought leader. By positioning yourself as an industry expert, you can significantly increase your brand's visibility, credibility. Learn how.

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I.E Consulting I.E Consulting

Marketing Metrics That Actually Matter

Discover the essential marketing metrics every company should track to drive revenue growth. From customer acquisition costs to ROI, learn what metrics matter for sustainable growth.

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I.E Consulting I.E Consulting

Guide to AI for marketing in 2025

Discover how AI can transform your marketing in 2025. Learn practical, actionable ways to use AI for personalization, predictive analytics, and more.

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I.E Consulting I.E Consulting

How a Fractional CMO Can Help Your Business

Discover the key ways a fractional CMO can help your business grow, from launching new products to maximizing marketing ROI. Learn how flexible marketing leadership can drive your success.

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I.E Consulting I.E Consulting

CMO vs. Marketing Director

Discover the key differences between a CMO and a Marketing Director. Learn which role is right for your company’s growth and how to make the best choice for your marketing team.

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I.E Consulting I.E Consulting

5 Marketing Trends to Look Out For in 2025

Discover the top 5 marketing trends to watch in 2025, from AI-driven personalization to prioritization of first party data, and how these trends can support your business growth next year.

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