5 Marketing Trends to Look Out For in 2025
As we step into 2025, the marketing world is shifting in ways that are both exciting and challenging. As marketers, if there’s one thing we’ve learned, it’s that staying ahead of the curve is critical. Yet, amidst the constant chatter of new tools and strategies, how do you know which trends are worth your time?
We’re here to help break it down. These are the five marketing trends we believe will have the most impact in 2025.
1. AI-Driven Marketing Personalization
We’ve all heard about AI transforming industries, and marketing is no exception. It’s become an everyday tool for businesses. What’s exciting is how AI is enabling companies to deliver personalized experiences at scale. We’re talking about content, product recommendations, and even advertising that feels tailor-made for each individual customer.
At I.E, we’ve already seen how companies who lean into AI-powered personalization experience deeper customer engagement and stronger brand loyalty. It’s about more than just automating; it’s about creating meaningful, one-on-one experiences with every single customer, even as you scale.
69.1% of brands are already using AI, an increase of 8% from 2023. We expect this number to rise even higher in 2025.
Source2. First-Party Data Becomes the Gold Standard
With privacy regulations tightening and third-party cookies disappearing, first-party data will become the bedrock of successful marketing strategies in 2025. Brands that take the time to build their own data sources, whether through customer surveys, loyalty programs, or simply better CRM integration, will have a competitive edge.
Companies who prioritize this shift now will be set up to win in 2025, with more direct insights into what their customers need and how they behave.
3. Video and Content Remain Top Priority
In 2025, content marketing will remain at the heart of successful strategies, but with a strong emphasis on video. Customers are increasingly looking for more engaging and dynamic ways to connect with brands, and video content offers a powerful, interactive way to tell your story and showcase your products. From livestream shopping events to shoppable video ads and explainer videos, the integration of video with traditional content is changing how businesses engage with their audiences. Create content that’s not only informative, but easy to digest.
4. Sustainability as a Marketing Must-Have
The demand for brands to take a stand on sustainability is no longer a nice-to-have; it’s an expectation. Consumers are gravitating toward companies that not only talk about environmental and social responsibility but actually deliver on it. In 2025, brands that are transparent about their sustainability efforts—and who weave those values into their marketing—will stand out. It’s not about jumping on a trend; it’s about building trust through genuine commitments.
5. Brand Collaboration Goes Beyond Partnerships
In 2025, we expect to see more brands embracing collaboration—not just with influencers, but with other businesses. These partnerships offer opportunities to reach new audiences and co-create value in ways that single brands can’t achieve on their own. Whether it’s co-branded content, shared campaigns, or even product collaborations, there’s huge potential for growth.
The key is finding the right partners. At I.E, we work with clients to ensure these collaborations are authentic and mutually beneficial. When done right, they amplify your reach and enhance your credibility.
2025 is Shaping up to be a Pivotal Year
The trends we’ve highlighted represent a fundamental shift in how businesses will engage with their audiences in the future. However, remember that successful marketing isn’t just about chasing trends. It’s about understanding your customers, staying adaptable, and making smart, data-driven decisions.
We’re here to help you do just that. Let’s talk about how you can leverage these trends and stay authentic to your brand to fuel your growth in the coming year.
